Health and safety in the kitchen has always been an important factor for families while buying appliances. In its effort to make this world a healthier place, the global German brand aardee focuses on materials which are healthier to use in appliances. One of the most common appliances used in homes is an electric water kettle. Instead of using plastic, which is known to react with hot water, aardee kettles come in a variety of materials like ceramic, stone and stainless steel.

With its entry into the Pakistan market, aardee has launched a range of products that are not only good looking and efficient to use, but also make your kitchen healthier and safer. The products include the entire kitchen range from kettles, to blenders, toasters, coffee makers, kitchen machines and cooking ranges. It also includes white goods like refrigerators, cooking ranges, vacuum cleaners, washing machines and TVs.

The brand is now available in Pakistan through its official distributor Imrooz. "We felt a big vacuum in the Pakistan market. We are currently working with dealers, retailers as well as e-tailers to ensure aardee products are available all over the country. We aim to become one of the top three appliances brand in Pakistan," said Rehan Azam, GM Aardee - Imrooz, Pakistan.

"We are excited to offer our products in Pakistan because we feel the consumer is ready make a healthier choice not only when buying food but also while preparing it for their family. Pakistanis are very aware of healthy choices and that makes it easier for us to connect with them" said, Christian Nervegno, Head of Research- aardee.

Copyright Business Recorder, 2017